What is Amazon FBA? How Does It Works

Fulfillment by Amazon, or “FBA,” revolutionized how online sellers could do business. They no longer needed to maintain their stockrooms and package orders themselves–they could now outsource all of that work to Amazon.

This international company has workers in many countries who will store your products in their massive warehouses and send them out whenever an order is placed for one of your items. Customers can even call customer service and speak to someone at Amazon if they have any problems with the product they received from you.

These are just a few advantages of joining Amazon;s FBA program. But, while these benefits sound appealing, there is a cost. Keep reading to discover whether Amazon FBA can add value to your business.

What Is Amazon FBA?

Fulfillment by Amazon (FBA) is a service provided by ​Amazon as a way for third-party merchants to automate the fulfilment and shipping of their orders . It’s a straightforward concept: Sellers sell, and Amazon ships the items.

Enrolled Amazon FBA sellers can have all shipments, including returns and refunds, product warehousing in Amazon’s facilities, picking and packing, and other tasks the company handles.

After a seller ship, their products to Amazon, all order processing and warehousing are handled by Amazon. So as long as the seller manages sales and ensures that Amazon has products in stock, everything else is taken care of, given that selling fees are paid to Amazon.

  • Amazon’s customer care is available 24 hours a day, seven days a week.
  • Everything you’ll need is included (pick, pack, and ship)
  • A direct connection to some of the world’s most prolific fulfillment networks.

Most people know Amazon’s prominent role in the internet retail and delivery sector. However, COVID-19 and the following epidemic have only propelled the use of Amazon’s platform, which has over 300 million active consumer accounts worldwide.

How Does FBA Work

What is amazon fba? how does amazon fba works

When you list a product on Amazon, you must decide how to fulfill orders. But, of course, you can change your fulfillment method anytime. Honestly, the FBA process is pretty simple:

  1. Sellers go to an Amazon warehouse and pick out the items they want, paying for them. Amazon will provide you with all of the information you need.
  2. Amazon receives, packages, and ships the items after they are produced. The products are kept at Amazon’s fulfillment center until a customer places an order for them. There is a storage charge, which varies significantly depending on the product’s size and quantity.
  3. After you receive an order, Amazon will handle the transaction and deplete your inventory.
  4. Your order will be packed and shipped by Amazon.
  5. Not only does Amazon handle customer care for online orders, but the company also handles returns and refunds.
  6. Amazon distributes your earnings to you every other week.

Since Amazon handles key logistics for many sellers, this is a great opportunity to expand and scale their online businesses. All they have to do is maintain inventory levels and count the money as it comes in.

The cost isn’t free. The rates, however, are very reasonable and frequently less than those of storing and transporting the items yourself. Furthermore, while Amazon handles much logistics, FBA sellers are still liable for selecting the product, keeping track of inventory, and advertising their goods.

Amazon FBA Inventory Fees Explained

Amazon FBA is a fulfillment option offered by Amazon.com that allows sellers to store their products in Amazon’s fulfillment centers, and the company will pick, pack, ship, and provide customer service for these products.

In return for these services, Amazon charges sellers various fees, including inventory fees. These fees include the following:

  • Storage fees are fees for storing your products in Amazon’s fulfillment centers. The fee is based on the volume of the products you keep and is charged monthly.
  • Removal fees: If you decide to remove your products from an Amazon fulfillment center, you may be charged a removal fee to cover the cost of preparing your products for shipment back to you.
  • Disposal fees: If you ask Amazon to dispose of unsellable products that you no longer want to sell, you may be charged a disposal fee.
  • Long-term storage fees: If your products remain in Amazon’s fulfillment centers for more than 365 days, you may be charged long-term storage fees. These fees are in addition to the regular storage fees.

It’s important to note that these fees can vary depending on the type of product you are selling and the country in which it is being stored. You can find more information about Amazon FBA fees on the Amazon website.

Should Your Business Use Amazon FBA?

Whether or not your business should use Amazon FBA depends on various factors, including the type of products you sell, the size of your business, and your budget. Here are some potential benefits and drawbacks to consider when deciding whether to use Amazon FBA:


  • Convenience: Amazon FBA handles the storage, packing, and shipping of your products, which can save you time and hassle.
  • Customer service: Amazon FBA also provides customer service for your products, which can free up more time to focus on other aspects of your business.
  • Prime eligibility: Products fulfilled by Amazon are eligible for Prime two-day shipping, making them more appealing to Prime members and potentially increasing sales.


  • Fees: Amazon FBA charges various fees for its services, which can add up and cut your profits. It’s important to carefully consider whether these fees are worth it for your business.
  • Loss of control: When you use Amazon FBA, you rely on Amazon to handle many aspects of the fulfillment process. This can be convenient, but it also means you have less control over the process and may need more visibility into what’s happening with your products.

Ultimately, whether or not Amazon FBA is a good fit for your business will depend on your specific needs and circumstances. It may be worth considering as a fulfillment option, but it’s important to carefully weigh the pros and cons before making a decision.

Amazon FBA Pros And Cons

  1. You may use Amazon’s good reputation to your advantage.
  2. Amazon’s online ordering method is superior. As a result, they can get items to your consumers faster than you can.
  3. Suppose you want a better ranking on Amazon and increased visibility. As an FBA seller, your products are listed by price only, which makes them one of the first items in the search results. Products from sellers not using FBA have their items listed by total price (the price of the product plus shipping costs).
  4. You’re more likely to get the Buy Box. If you and Amazon are selling the same product, then, of course, they will have the Buy Box. However, by using Amazon FBA (Fulfillment By Amazon), you can still compete with them. FBA is one of the things that Amazon looks for when considering who to give the Buy Box to. So if you’re utilizing it on your other listings,there’s a high chance you’ll win against other sellers who aren’t using FBA.
  5. With their Amazon Prime membership, your company’s consumers can get free delivery on your items. This benefits you as an Amazon FBA seller versus those who aren’t using it. Customers that are members of Amazon Prime buy a lot of goods during the busy shopping season. After all, who doesn’t like free delivery? Having access to these vendors with Amazon FBA gives you a significant edge.
  6. You won’t have to worry about storage, staff, or administration when you utilize FBA, so you’ll be free to concentrate on increasing sales and profits!
  7. One of the most significant advantages of FBA is increased output. Your time can be spent growing your business with Amazon, handling customer service, returns, storage, packing, and delivery of your items.
  8. One of the best advantages of Amazon FBA is how effortless it makes online selling. If you’re tired of wasting time packing products, standing in endless lines at the post office, or managing customer service problems, know that those days are behind you! With Amazon FBA, Dispatching orders and returns have become a thing of the past.

Cons of Amazon FBA

  1. There are costs associated with Amazon FBA. Yes, Amazon does charge both storage and fulfillment fees. Remember that their goal is to make money–just like yours. As a result, you’ll need to keep your stock moving quickly to avoid excess storage fees. But as long as you’re making sales and not just letting your inventory sit there, you shouldn’t have to worry about extra charges applying. Also, ascertain that your product will remain profitable after accounting for FBA fees.
  2. Getting your product ready for Amazon FBA can be difficult. Amazon FBA is an effective technique for selling on Amazon because the company’s standards regarding how to prepare and send your items to their warehouse are quite tight. These rules are severe, and you can’t afford to make a mistake. If your inventory isn’t properly labeled, it will be thrown out at the warehouse, resulting in delays and aggravation.
  3. Your product’s packaging is missing your company logo. Amazon FBA will package your products and ship them directly to your client. Amazon’s branding will be on the box when they receive their purchase. Because you won’t be visible on your packaging, using brand awareness to gain a reputation is more difficult for you. If brand recognition is important to you, you won’t profit from it, so you’ll need to consider how significant a disadvantage this is against the other benefits Amazon FBA has to offer.
  4. Increased returns are possible. There’s the chance that because of Amazon’s “simple returns procedure,” you’ll receive more consumer returns once you start utilizing Amazon FBA. However, this danger may be diminished by constantly ensuring you deliver high-quality goods and ensuring your customers are not compelled to return their items.

How To Maximize FBA Sales

There are several steps you can take to maximize your sales through Amazon FBA:

Optimize Your Product Listings

Make sure your product listings are complete, accurate, and contain high-quality images and descriptions. Include keywords in your titles and bullet points to improve your visibility in search results.

Offer Competitive Prices

Keep an eye on the merits of similar products and try to offer a competitive price. Remember to factor in the cost of using FBA when setting your prices.

Utilize Amazon’s Advertising Tools

Sponsored Products and Sponsored Brands allow you to advertise your products on Amazon and target specific keywords and customer groups.

Take Advantage Of Prime

FBA sellers can offer their products to Amazon Prime customers, increasing sales since Prime members are more likely to purchase on Amazon.

Provide Excellent Customer Service

Respond promptly to customer inquiries and resolve any issues quickly. This can help improve your seller rating and increase customer loyalty.

Use Amazon’s Customer Review System:

Encourage satisfied customers to leave reviews for your products. Positive reviews can increase the visibility and credibility of your products, leading to increased sales.

Stay Up To Date With Amazon’s Policies And Best Practices

Amazon’s policies and recommendations for sellers can change over time, so it’s essential to stay up to date and follow their guidelines to avoid any issues with your account.

Is Amazon FBA Worth It In 2022?

Though it may take some effort to get started, an Amazon FBA business can be very profitable. Of course, you’ll need to navigate the waters carefully and put in some hard work, but we believe it’s worth it.

Ultimately, whether or not you think this type of venture is worthwhile.

Selling on Amazon has more upsides than downsides, in our opinion. Probably not every seller who launches a product will be successful, but you can increase your chances by putting in the work and constantly learning and improving from your mistakes.

Is Amazon FBA Suitable For All Businesses?

Amazon FBA (Fulfillment by Amazon) is a fulfillment option that allows businesses to store their products in Amazon’s fulfillment centers and have Amazon handle the shipping, handling, and customer service for their orders. While FBA can be a helpful service for many businesses, it may only suit some companies. Here are a few factors to consider when deciding whether FBA is right for your business:

Type of product: FBA is best suited for small, lightweight products that are easy to store and ship. FBA may not be the most cost-effective or practical fulfillment option if you have large or heavy products requiring special handling.

Order volume: FBA is designed for businesses with high order volume. If you have a small number of orders, or if your orders are spread out over long periods, you may need more revenue to justify the costs of using FBA.

Customer location: FBA is most cost-effective for businesses that sell to customers in the US since Amazon has an extensive network of fulfillment centers in the US. If you sell to customers in other countries, you may be able to use FBA, but shipping and handling costs may be higher.

Cost: FBA can be a more expensive fulfillment option than handling fulfillment in-house or using a third-party fulfillment service. You should carefully compare the prices of FBA with other fulfillment options to determine which is the best fit for your business.

Note: If you have any questions related to Amazon selling, including topics such as the fulfillment process, business strategies, selecting the best management and analytics applications for your E-Commerce business, FBA vs FBM, or any other relevant topics, feel free to post your inquiries on Amazon Seller Forum. Our community of E-Commerce experts is available and ready to help you find the solutions you’re looking for.

February 26, 2024

Leave a Reply