Want your product to do well on Amazon? First, you must consider every possible method to get customers’ reviews. Customer feedback helps show social proof that your product is worth buying, which becomes especially important early in a listing’s lifetime.
Sellers could offer their items for free or at a significant discount in exchange for a product review before Amazon altered its review policy in 2016. That is no longer allowed, making obtaining early Amazon reviews more difficult.
As of late 2019, the Amazon Vine program is available to not just first-party sellers (vendors) but third-party sellers too. The Amazon Vine program helps you obtain product reviews by obtaining free products from manufacturers in return for an honest review.
Let’s look at the Amazon Vine program, whether it’s worth joining, and what advantages and disadvantages it has.
So, What Is Amazon Vine Program?
In exchange for free Amazon items, Amazon Vine is a product evaluation program that encourages customers to submit honest and unbiased reviews.
However, Amazon is picky about who they accept as reviewers. Vine Voices on Amazon (also known as “Vine Voids”) are picked on an invite-only basis and are considered the most reputable Amazon reviewers.
Vine Voices are hand-picked and sourced on their Amazon review ranking, which is judged by the customers and measures the value and practicality of their reviews. In addition, you may utilize the Amazon Vine program to obtain product evaluations for your items as a seller and free Amazon goods as a buyer.
How Does Amazon Vine Work?
After enrolling in the program, one of the Vine Voices will have the opportunity to request your product for review. You will provide the product free of charge as thanks for their feedback.
Most Amazon Vine reviews are quite thorough, including pictures of the product. Of course, this does not guarantee that all of your feedback will be positive. Vine Voices won’t hold back their criticism if they see an issue with your product.
Positive vine reviews:
How Do I Sign Up For Amazon Vine Program, And How Much Does Amazon Vine Cost?
You don’t need to do anything special to join the Amazon Vine program. You can go about your business as usual, and if you’re invited, you’ll receive an email from Amazon.
To be eligible for Amazon Vine, you must be a brand-registered vendor and sell new items with fewer than 30 customer reviews.
The Amazon Vine program was initially only accessible to Amazon Vendor Central first-party vendors. Though, it is now accessible to all brand-listed sellers. However, you must pay for the 30 free goods you are giving away and any FBA costs.
The subsequent are the requirements for registering in Amazon Vine Program as a seller.
- To register in Amazon Brand Registry, you must be a program member.
- You must set aside 30 items to offer for free.
- You can have a maximum of 30 reviews on your listing. For example, if you currently have 10 reviews posted, you can receive 20 more reviews.
- You can only sell brand-new private-label products if you use Amazon FBA.
- There are a few essential elements to review before publishing an Amazon listing for your product. Your product listing must be active and complete with pictures and descriptions.
- If you previously enrolled a product in Amazon Vine, you won’t be able to enroll it again.
Before October 12, 2021, Amazon Vine was a complimentary service. However, enrolling in the program costs $200 per parent ASIN. After publishing your first review, you will be billed for Amazon Vine. Also, ASINs associated with child ASINs are cost-free.
How Do You Become An Amazon Vine Reviewer?
Amazon Vine is a program that allows Amazon’s most reputable reviewers to write reviews for pre-release or new goods. It’s only possible to join as a Vine member if you obtain an invitation from Amazon. To assist their fellow customers in making informed purchasing choices, Amazon Vine invites the most trusted critics on Amazon to offer feedback on new and pre-release items.
To be selected as an Amazon Vine reviewer, you must:
- Be an Amazon customer in good standing with a proven record of helpful reviews.
- Have your reviews judged to be high-quality and helpful by other Amazon customers
- Consistently write thorough, well-written, and objective reviews
- Include pictures or videos with some of your reviews
If you think you meet the criteria to be an Amazon Vine reviewer, you can contact Amazon and request to be considered for the program. Unfortunately, there is no guarantee that you will be selected, as invitations are only extended to a small number of customers each year. However, it’s worth applying if you’re interested in becoming an Amazon vine reviewer.
How To Enroll In Amazon Vine Program
If you want to enroll in the Amazon Vine Program, you can follow these steps.
- In seller central, go to the advertising Tab – Vine
- On the next screen you will see a begin enrollment enter your ASIN and then click on Begin Enrollment.
- Enter your units.
What Is Vine Voice On Amazon?
The Amazon Vine program is by invitation only and reserved for the most thoughtful reviewers in the store. As a Vine Voice, you can obtain items without charge and share your product experiences with Amazon customers. This creates a more informed customer base that can make better buying decisions overall.
How To Become An Amazon Vine Reviewer?
Amazon Vine is a program that allows Amazon’s most reputable reviewers to write reviews for pre-release or new goods. It’s only possible to join as a Vine member if you obtain an invitation from Amazon. To assist their fellow customers in making informed purchasing choices, Amazon Vine invites the most trusted critics on Amazon to offer feedback on new and pre-release items. To be selected as an Amazon Vine reviewer, you must: Be an Amazon customer in good standing with a proven record of helpful reviews. Have your reviews been judged to be high-quality and helpful by other Amazon customers? Consistently write thorough, well-written, and objective reviews. Include pictures or videos with some of your reviews. If you think you meet the criteria to be an Amazon Vine reviewer, you can contact Amazon and request to be considered for the program. Unfortunately, there is no guarantee that you will be selected, as invitations are only extended to a small number of customers each year.
What If I Get Negative Reviews From Amazon Vine?
To encourage increasing customer satisfaction, Amazon created Vine. It’s designed to be a neutral review platform. Regrettably, as a result, if you end up with a bad review, you are most likely trapped with it.
It is also not advised to communicate with Vine reviewers, no matter the circumstance. If you attempt to contact an already Vine reviewer, your account will be banned permanently.
Unfortunately, a bad Amazon Vine review can wreck the earnings of a new product. So use Amazon Vine Program at your own risk, but be sure you’re not offering a worthless item.
How To Get Invited To Amazon Vine?
Customers who write valuable reviews and gain status for knowing about precise products have a high chance of being invited to the Vine program. So the best way to make your Reviewer Ranking go up and become eligible for Vine is by helping other customers.
How Many Amazon Vine Reviewers Are There?
There is no set number of Vine reviewers, as Amazon continually invites new members into the program.
How Long Does It Take To Get Invited To Amazon Vine?
There is no specific timeframe for receiving an invitation to Amazon Vine. It can take weeks, months, or even years before Amazon contacts you.
The Vine program is beneficial for both reviewers and vendors! Sellers have Amazon reviews, and while reviewers get free items, it’s a beneficial two-way road. While the acceptance process might be difficult, it’s not impossible if you’re dedicated to writing quality reviews.
Note: If you have any questions related to Amazon selling, including the fulfillment process, business strategies, selecting the best management and analytics applications for your E-Commerce business, FBA vs FBM, or any other related topics, you can post your queries on Amazon Seller Forum. Our community of E-Commerce specialists is available to help you find the solutions you need.